With the holiday season creeping closer, one Lafourche business wants customers to know that it has 50+ years and three generations of experience in providing gifts that will allow locals the chance to make memories for a lifetime.

Birdsall Jewelry & Gifts is a Lafourche staple with 50+ years of experience in offering the most unique jewelry, gifts and high-quality merchandise — all at highly competitive pricing.

Owned by Drs. Ken and Maria Cruse, (Maria’s mother, Betty Birdsall started the original store 50+ years ago), the business has operated out of its Thibodaux location (610 N. Canal Boulevard #6A) for 14 years — offering the best in every occasion.

“Building on long-standing industry relationships to bring incredible values to our local community,” store owners say when asked what sets Birdsall’s apart. “Watching our customers’ families grow with ours. Being a part of our customers’ special moments and celebrations such as engagements, weddings, birthdays, baptisms, etc., is an honor. We love supporting local companies from Louisiana by carrying their merchandise, but we also travel the world to bring unique items to our community at great prices. We always hold quality as a priority.”

And even in a unique time in our world, the team at Birdsall wants customers to know that they’re here to do business — in whatever way the customer is comfortable doing so.

The store front is open 6 days a week from 10 a.m. - 5:30 p.m. M-F, then from 10 a.m. - 4 p.m. on Saturday.

If shoppers are still reluctant during the pandemic, Birdsall has options to ease those worries.

“We sell online,” the store owners said. “Visit us at to purchase online. Another option is to phone in your order directly to the store and receive free local delivery or curbside pickup. As a small business owned by doctors, we are making safety while shopping a priority.”

Jewelry is competitive, and there are so many options between online vendors, and big box stores. But Birdsall’s believes it can offer the ease of the “big box” experience, while also providing that locally owned business comfort and hospitality — all with competitive, fair pricing.

“Trust is a huge factor in this industry,” Birdsall’s said. “We have been a part of the community for three generations and will continue to serve our customers with integrity. You cannot get that with online companies that often do not even have a physical location. You get the best of both worlds with us.”

And the team is growing.

Drs. Ken and Maria Cruse remain fully committed to providing the best offerings possible for the community, adding service options and employees to the team in an effort to strengthen the future of the business.

They said the business is in position to continue to push forward into the future.

“Liza Robicheaux has joined our team in Thibodaux,” the store owners said. “We are expanding our in-store repairs, appraisal services and custom designs. Our daughter, Caroline Cruse, has her grandmother’s instincts and is working with Liza, even while she attends Tulane Law School. With these two young ladies at the helm, we are seeing a new generation expand on a proven product.”

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